Precision-targeted Google Ads campaigns that reach high-intent buyers and convert — not just drain your budget on irrelevant clicks.
Get a Free PPC Audit →Both drive Google traffic. But they work differently, cost differently, and suit different business situations. Here's how to choose:
💡 Best strategy? Run both. Google Ads fills the pipeline now while SEO builds your long-term moat. Let's build your plan.
Different ad types serve different goals. We deploy the right format at the right moment in the buyer journey — not just Search Ads and hope.
Shown when users actively search for what you sell. Highest intent. Highest conversion rate. Best for lead generation.
Visual banner ads across millions of websites. Best for brand awareness and remarketing warm audiences back to your site.
Product listings with price and image shown directly in search results. Non-negotiable for eCommerce businesses.
Video ads before, during, or after YouTube content. Unmatched reach for brand storytelling and product demos at scale.
Broad match keywords with no negative list means your ads show for irrelevant searches — and you pay for every single click that will never convert.
You can see clicks and impressions. But can you see which ad drove a phone call? A form submission? A purchase? Without this, you're flying blind.
Your agency set up the campaign in month 1 and hasn't touched it since. Google Ads needs daily monitoring and optimisation — not monthly reports.
We manage every rupee like it's our own — from campaign architecture to daily bid changes to landing page feedback.

We map every keyword your buyers type, analyse competitor ads, and design a profit-first strategy before spending ₹1.
Campaign structure, ad copy, audience segments, and full conversion tracking — built before a single rupee is spent.
Controlled launch, hourly monitoring in week 1, daily bid calibration until the algorithm is trained to find your best buyers.
Winners get budget. Losers get cut. We scale profitably until your ROAS consistently hits your growth targets.
No more waiting for a monthly PDF. You get a live dashboard updated weekly showing every metric that matters — clicks, cost, leads, ROAS, and revenue.
| Campaign | Status | Spend | Clicks | Conv. | CPA | ROAS |
|---|---|---|---|---|---|---|
| Search — Brand Keywords | Active | ₹12,400 | 2,841 | 89 | ₹139 | 6.1x |
| Search — Competitor Keywords | Active | ₹18,200 | 4,102 | 74 | ₹246 | 4.3x |
| Display — Remarketing | Active | ₹9,600 | 1,923 | 38 | ₹253 | 3.1x |
| YouTube — Brand Awareness | Paused | ₹8,000 | 966 | 13 | ₹615 | 1.8x |
"Our cost-per-lead dropped by 55% in the first 60 days. Markvtech restructured the entire account — negative keywords, ad groups, everything. Results were immediate."
"They set up call and form conversion tracking we never had before. For the first time I could see exactly which ads generated real enquiries. Game changer."
"Our ROAS went from 1.8x to 4.2x in 3 months. The team optimises daily and the weekly reports show what actually matters — revenue, not just click counts."