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Franchise / Lead Gen

Scaling Franchise Leads
Across Multiple Cities.

How we helped a rapidly expanding Salon Franchise generate 581+ qualified franchise inquiries across 5 cities with hyper-local Meta Ads.

Total Leads
2,753
Across All Campaigns
Cost Per Lead
₹13.31
High Efficiency Targeting
Locations Scaled
5+
Cities Activated Simultaneously
01

The Problem

Scaling a franchise requires localised demand. The client needed to generate franchisee interest in specific tier-2 cities (Indore, Jabalpur, Bhopal) while simultaneously keeping their existing salons booked.

Previous Outcome: Scattered budget, low visibility in new territories.

Campaign Performance Table

Exhibit A: Multi-City Campaign Performance

02

The Strategy

We didn't just run ads; we created a localized franchise engine.

  • Hyper-Local Targeting: Dedicated ad sets for each city (Gwalior, Indore, Bhopal) with localised copy to resonate with regional investors.
  • Volume Optimization: Achieved an incredibly low CPL of ₹13-₹14 for B2C offers, driving massive footfall awareness to support franchisees.
City Growth

Regional Dominance

Established top-of-mind awareness in 5 new cities.

Lead Flow

Consistent Lead Flow

Daily qualified inquiries for new franchises.

03

The Proof

Access to granular data allowed us to optimize budget allocation week-over-week.

Total Spend ₹70L+ Managed
Reach 8.3 Million
Lowest CPL Achieved ₹13.31
Campaign Status Ongoing
Detailed Performance Data

Exhibit B: Detailed Ad Set Performance

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