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Real Estate / Sales

Selling ₹9 Cr Inventory
By Filtering Leads.

How we helped a premium developer close 3 luxury units in 30 days by stopping "Cost Per Lead" optimization and switching to a "Gatekeeper" qualification system.

Pipeline Value
₹50 Cr+
Qualified Inventory Intrest
Actual Sales
₹9 Cr
Revenue Booked in 30 Days
Site Visits
45
High-Intent Walk-ins
01

The Problem

The client was drowning in 500+ "junk leads" per week. Sales teams were wasting 40 hours calling people who couldn't afford a ₹2 Cr apartment.

Previous Outcome: High call volume, zero site visits, frustrated sales team.

Lead Tracking Dashboard

Exhibit A: Campaign Performance Data

02

The Gatekeeper

We deliberately added friction. We stopped generic "Lead Forms" and implemented a "Declaration of Intent" funnel.

  • Qualification Quiz: Prospects had to answer "What is your budget?" before submitting data.
  • Cost Per Visit (CPSV): We optimized ads for "Schedule a Visit" conversions, not just "Learn More".
Lead Quality

Lead Volume

Dropped by 60% (Intentionally).

Site Visits

Site Visits

Increased by 300% (High Intent).

03

The Proof

Marketing vanity metrics don't pay bills. We verified impact through the Booking Ledger.

Inventory Sold 3 Units
Total Value ₹9.2 Cr
Ad Spend ₹2.5 Lakh
ROAS 380x
Booking Ledger

Exhibit B: Verified Booking Data

Sell Out Your Project

Stop chasing leads. Start chasing bookings. Let's engineer a sales funnel for your next launch.

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