Doubling ROI
Through Smart Search.

The Problem

The client was struggling with low-quality traffic from broad match keywords, resulting in wasted ad spend and low return on ad spend (ROAS).

The Strategy

We implemented a "Single Keyword Ad Group" (SKAG) structure to maximize relevance.

• Intent Mining: Focused budget exclusively on "Buy Intent" keywords (e.g., "Buy [Product] Online") rather than informational terms.
• Negative Keyword Lists: Aggressively blocked irrelevant traffic sources to ensure every click had a high probability of converting.

The Proof

The dashboard shows the direct correlation between optimized clicks and sales volume.