A professional services firm providing HR & compliance software to enterprise clients was relying entirely on cold outreach and referrals — a model that had plateaued hard. They needed a scalable, predictable lead generation engine.
Their previous Google Ads campaigns were generating enquiries from SMEs with no budget — not the enterprise decision-makers they needed. We pivoted the entire strategy to LinkedIn-first ABM.
Worked with the client's sales team to define their Ideal Customer Profile: HR Directors and CTOs at 500+ employee companies in BFSI, IT, and manufacturing. Built a target account list of 300 companies.
Ran 3-stage LinkedIn campaigns targeting the account list: Awareness (Thought Leadership), Consideration (ROI calculators & case studies), and Decision (Demo booking with personalised messaging).
Ran a supporting Google Search campaign exclusively for branded and competitor queries, ensuring warm LinkedIn prospects who Googled the brand were captured with dedicated conversion landing pages.