Real Estate / Lead Gen

Selling ₹25 Cr Inventory
By Filtering Leads.

How we helped a premium developer move inventory worth ₹25 Cr in 4 months using a "Lead-Gating" strategy on Meta & Google Ads.

Sales Value ₹25 Cr+ Booked Revenue in 4 Months
Lead Quality 4.8 Average Sales Feedback Score
ROI / ROAS 42x Return on Ad Spend (Verified)
01

The Problem

Drowning in unqualified "window shoppers".

Real Estate marketing in 2023 is cluttered. The client was receiving over 2,000+ leads monthly, but 90% were unqualified, window shoppers, or students.

Previous Outcome: High lead volume, zero sales. Team burnout from follow-ups.

Real Estate Analytics
Exhibit A: Lead Quality Audit
02

The Gatekeeper

A mandatory multi-step qualifying process.

We introduced a mandatory multi-step qualifying process before the sales team ever received a name.

  • 01 Pre-Qualification: Automated WhatsApp chatbot filters by budget & location.
  • 02 High-Intent Gating: Only users who interacted with the 3D walkthrough were marked as "Sales-Ready".
Lead Volume

Lead Volume

Dropped by 40% (Intent and quality went up!).

Site Visits

Site Visits

Increased by 300% (Qualified traffic only).

03

The Proof

We track the money, not just the leads.

Every lead was audited against the CRM to ensure a clear path to revenue.

Inventory Sold ₹25 Cr
Total Leads 450 (High Quality)
Ad Spend ₹5.8 Lakh
ROAS 42x
04

Project FAQ

It's a strategy where we force users to answer qualifying questions (budget, timeline, intent) before they can submit their details. This significantly reduces lead volume but ensures every lead the sales team receives is high-intent and ready to buy.
By focusing exclusively on high-value unit bookings. We tracked every lead from initial click to final CRM booking, allowing us to feed "Success Data" back into the ad algorithms to find more people like the buyers.
Yes. While this project had a ₹25 Cr scale, the "Gating" methodology works for any developer who is tired of wasting time on junk leads. We scale the budget and targeting to match your specific inventory size.

Own Your Neighborhood

Move Inventory Fast