Franchise / Lead Gen

Scaling Franchise Leads
Across Multiple Cities.

How we helped a rapidly expanding Salon Franchise generate 581+ qualified franchise inquiries across 5 cities with Hyper-Local Meta Ads.

Total Leads 2,753 Across All Campaigns
Cost Per Lead ₹13.31 High Efficiency Targeting
Locations Scaled 5+ Cities Activated Simultaneously
01

The Problem

Localized demand vs. global budget efficiency.

Scaling a franchise requires localized demand. The client needed to generate franchisee interest in specific tier-2 cities while simultaneously keeping their existing salons booked.

Previous Outcome: Scattered budget, low visibility in new territories.

02

The Strategy

Creating a localized franchise engine.

We didn't just run ads; we created a localized engine that built trust with regional investors.

  • 01 Hyper-Local Targeting: Dedicated ad sets for each city with localized copy to resonate with regional investors.
  • 02 Volume Optimization: Achieved an incredibly low CPL of ₹13-₹14 for B2C offers, driving massive footfall awareness.
03

The Proof

Granular data allowed for week-over-week optimization.

We tracked performance at the city level to ensure every rupee was driving either a booking or an investor inquiry.

Total Spend ₹70k+ Managed
Reach 6.3 Million
Lowest CPL Achieved ₹13.31
Campaign Status Ongoing

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